Are you still asking yourself, “What’s the point of LinkedIn?” or “How do I use LinkedIn?” Don’t worry, you’re not alone. Many people assume the only use for LinkedIn is to look for a new job. But it is not true anymore.
That may have been the case when the site launched in 2003, offering essentially an online version of your resume, but no longer. These days, people are using LinkedIn for building relationships with like-minded professionals, staying up-to-date with industry trends and uncovering new leads who could become customers.
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No matter whether you intend to create it or not but if you have a name and a social footprint, you own a personal brand.
The term “branding” used to be reserved for businesses, but with the advent of social sites and the gig economy, personal branding has become fundamental. A personal brand is the unique combination of skills and experiences that makes you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.
Today, LinkedIn is the most important social network for making that brand clear:
Be it a freelancer or an entrepreneur, to thrive today you’ll need to power up your personal brand. A powerful personal brand allows you to represent yourself as an expert and a trustworthy personality in your niche.
People buy people. Always have, always will. That’s why the phrase “it’s not what you know – it’s who you know” is as true now as it was 100 years ago.
Today they are buying your personal brand. Think you don’t need a personal brand?
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Follow easy steps from the posts below to get better results from LinkedIn marketing
Using your LinkedIn can have many benefits to creating a unique customer list. There are several ways to make simple Ideal Customer Persona effectively. We’ve researched how some of the best have been able to do this and we’ve compiled those methods into three easy steps.
Love it or hate it, LinkedIn is a proven platform for just about any business-related activity. And while LinkedIn isn’t the largest of all social media networks, it’s highly trusted, and becomes not just a platform for connecting with your colleagues anymore,but a place where companies can build a brand. Therefore, there’s a big opportunity to have your voice heard on LinkedIn and bolster your standing as an expert in your field.
You did the research. You did the outline. You sourced great images reflecting the main points. You poured yourself into meticulously crafting your message- OK, you get the picture: You created an article on LinkedIn only to see minuscule engagement, if any. We’ve all been there, but we all don’t have to stay there.
Marketing has changed quite extensively over the past few decades, with much of this leading to a variety of sub-niches in the field, not to mention various social media platforms to take advantage of. One emerging trend in recent years has been Account Based Marketing (ABM), which has proven to be effective in certain areas, such as LinkedIn.
LinkedIn is like a mobile phone or e-mail: everyone has it! However, making or having a profile is not enough. You have to use it to benefit from having one. This is your secret weapon to get 10X views with every of your posts